Ana Jarén created a 3 × 2 metre live painting for the Andalucía pavilion at FITUR 2025 in Madrid, combining large-scale illustration with a public creative process.
The piece was produced live in the tourism fair environment with music by Diego Lavida, turning the making of the artwork into part of the visitor experience. The format demonstrates how Ana’s hand-drawn visual language can be translated from paper to an event-scale surface and activated as a live brand and destination experience.