Official Christmas 2021 poster illustrated by Ana Jarén for Madrid, imagining the Three Kings meeting the goddess Cibeles at the city’s iconic fountain.

The image combines one of Madrid’s most recognisable monuments with a central Christmas tradition, creating a scene that could only belong to the capital. By treating Cibeles as a character within the story, Ana turns civic iconography into a warm narrative and gives the institutional campaign a playful, distinctly local identity.