Ana Jarén created campaign illustrations for Tanqueray 0.0 around the idea of meeting for food with friends and enjoying an alcohol-free gin and tonic.
The “¿Comem0.0s?” campaign was applied to restaurant screens, tablecloths and other hospitality touchpoints. One key composition places friends around a restaurant table with the green Tanqueray 0.0 bottle, glasses, dishes, flowers and butterflies, turning a social meal into a dense, colourful brand world rather than a conventional product shot.