Ana Jarén illustrated the 2022 Bookstores Day poster for CEGAL, presenting the bookshop as a warm place to slow down, browse, read and reconnect with ourselves.

CEGAL, the Spanish Confederation of Booksellers’ Guilds and Associations, represents the independent bookselling sector. Ana’s campaign image treats the bookshop as a welcoming refuge rather than simply a point of sale, using shelves, readers and the atmosphere of a lived-in cultural space to communicate the value of spending time among books.