Ana Jarén illustrated the Red Cross Flag Day 2022 campaign for children, addressing rights, play, inclusion, companionship, bullying and emotional wellbeing.
One campaign image shows two children playing in a bedroom filled with a cardboard house, soft toys, books and colourful handmade decorations. The familiar domestic setting makes subjects such as the right to play, social skills and inclusion feel close to children’s own experience, allowing the campaign to communicate serious ideas through a warm and accessible visual language.