Lotería Nacional — 2024 Campaign

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Campaign illustrations by Ana Jarén for Loterías y Apuestas del Estado, created for the 2024 Lotería Nacional communication displayed in lottery points across Spain.

The campaign links the idea of shared dreams with warm everyday moments. One of the key images shows two people sharing breakfast and an affectionate gesture inside a detailed home filled with plants, books, food and colourful birds, under the message that dreams become bigger when they are shared.

Illustration for campaigns and brands

Ana Jarén creates commissioned illustration for advertising, cultural campaigns and branded content across print, digital and physical formats.

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