Installation illustrée grand format créée par Ana Jarén pour la boutique Lululemon de Madrid, représentant des personnes pratiquant différentes activités sportives dans la ville.

Pour le magasin de la Calle Serrano 40, Ana a conçu deux grands vinyles de 6 × 3 mètres et 2 × 3 mètres. Pensées spécifiquement pour le lieu, les illustrations transforment une grande partie des murs en scène colorée inspirée du mouvement, du sport et du quotidien madrilène. Les personnages pratiquent différents sports et activités de plein air dans des décors reconnaissables de la ville, créant une composition vivante et adaptée à l’identité de la boutique.

For Lululemon’s store on Calle Serrano 40, Madrid, Ana created two large-format vinyl pieces measuring 6 × 3 metres and 2 × 3 metres. Designed specifically for the space, the illustrations transform a large section of the store’s walls into a colourful scene inspired by movement, sport and everyday life in Madrid.

The illustrations feature diverse people practising different sports and outdoor activities, placed in recognisable settings around the city. Ana’s characters interact with their surroundings, creating a lively composition that connects Lululemon’s active lifestyle with the urban environment of Madrid.

The project shows how hand-drawn illustration can be adapted to an architectural space and reproduced at a very large scale. Instead of being a standalone image, the artwork becomes part of the environment, using characters, colour and composition to create an engaging visual experience within the store.

This type of project is an example of Ana’s work with brands and commercial spaces, adapting her illustration style to different formats, surfaces and creative briefs. She works on commissioned illustration projects for brands, campaigns, products and spaces, bringing a personal, hand-drawn approach to each collaboration.